Don’t miss our next Architect’s Business Blueprint session, presented by Simon Goodhead—founder of Goodhead Strategies and a 2025 AIA Atlanta Silver Patron—featuring “Practice Progress Through Strategy – Some Ups and Downs.”
The market and demand for design have fluctuated over the past 15 years or so. Maintaining a strategic focus on the desired direction of your practice can be challenging, and this is likely to continue, with more ups and downs in various areas, including technology, staffing, market demand, and design.
This presentation examines the necessity of strategy, a clear objective, and how tactical moves can impact the attainment of strategic goals. These are two essential factors in enabling the short- and long-term success of practices throughout the region.
Learning objectives
- Understand methods for success in down and up markets.
- Connect current capabilities with future aspirations.
- Understand the difference between strategic objectives and tactical moves.
- Gain tactics for leveraging strategic opportunities.
-
Date and Time: Tuesday, July 15, 2025
12:00 pm - 1:00 pm - Location: Virtual
- Credits: 1 LU
- Provider: AIA Atlanta
-
Speaker
-
Simon Goodhead
Founder and Principal Consultant
Bio
Goodhead StrategiesSimon GoodheadSimon Goodhead is a Principal Consultant at, and President of, Goodhead Strategies, a management and business consulting firm. Goodhead Strategies focuses on technical and design related professional service firms throughout the US. Simon has extensive knowledge and background in operational leadership, strategic planning, mergers & acquisitions, and market poisoning. Having led a regional engineering office through significant growth and enhanced profitability, Simon moved to internal strategic planning and strategy deployment, before ultimately leading an external consulting practice.
Simon is also a Principal Engineer with Goodhead Consulting Engineers, a national Fire Code Consulting practice specializing in high design projects, and is President/CEO of Flash Inspector (flashinspector.com) an AI powered video based automated reporting platform.
Simon graduated from the University of Leeds with a BS in Fire Science and the University of Georgia with an MBA through the Executive Program. Simon consults internationally and lives in Atlanta GA.